Privacy Policy

1. Introduction

Back To The Wild (“we”, “our”, or “us”) is committed to protecting the privacy of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or engage our services.

We are based in Sydney, NSW and offer outdoor experiences across the Sydney region.

2. Information We Collect

We may collect the following types of personal information:

• Contact information: name, email address, phone number.
• Booking information: details about your experience preferences, group size, and special requirements.
• Usage data: IP address, browser type, pages visited, and time spent on our website (collected via cookies and analytics tools).
• Communications: records of enquiries, bookings, and correspondence with us.

3. How We Use Your Information

We use the information we collect to:

• Respond to your enquiries and manage experience bookings.
• Deliver and manage our outdoor experiences and guided trips.
• Communicate with you about upcoming trips, schedules, and updates.
• Improve our website and service offerings.
• Send occasional marketing communications (with your consent, and you may opt out at any time).
• Comply with legal obligations.

4. Disclosure of Information

We do not sell your personal information to third parties. We may share your information with:

• Service providers: trusted third-party tools that assist in delivering our services (e.g., booking systems, payment processors), bound by confidentiality obligations.
• Analytics and marketing tools: such as Google Analytics, to help us understand how our website is used.
• Legal authorities: where required by law or to protect our rights.

5. Cookies

Our website uses cookies to enhance your browsing experience. Cookies are small data files stored on your device. You can control cookie settings through your browser preferences. Disabling cookies may affect certain website functionality.

6. Data Security

We implement appropriate technical and organisational measures to protect your personal information from unauthorised access, loss, or disclosure. However, no internet transmission is 100% secure and we cannot guarantee absolute security.

7. Your Rights

Under the Australian Privacy Act 1988 (Cth), you have the right to:

• Access the personal information we hold about you.
• Request correction of inaccurate or outdated information.
• Opt out of marketing communications at any time.
• Lodge a complaint with the Office of the Australian Information Commissioner (OAIC) if you believe we have mishandled your information.

8. Contact Us

For any privacy-related enquiries or to exercise your rights, please contact us:

9. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “last updated” date. Continued use of our website after changes constitutes acceptance of the updated policy.